Client: Telos Consulting Solutions
Duration: June 2024 – September 2024
Role: SEO Specialist Intern – Content Creator & Site Manager
Project Overview
During my internship at Telos Consulting Solutions, I was entrusted with leading the development and optimization of a Content HubSpot aimed at increasing organic visibility and driving targeted traffic through search engines—Google and Bing.
Despite being an intern, I took full ownership of the content and SEO roadmap, delivering results that exceeded expectations within just three months.
Objectives
- Design and execute an SEO-driven content strategy
- Improve organic keyword rankings across Google and Bing
- Drive meaningful traffic and engagement through optimized content
- Lay a strong foundation for long-term SEO scalability
Key Achievements
Google Performance:
- Ranked the site for 200+ keywords in under 3 months
- Achieved an average position of 50 across target keywords
- Generated 13,000+ organic impressions and 45+ clicks
- Drove 1.4k+ image impressions, leading to over 10 image SEO clicks
Bing Performance:
- Achieved top 5 positions for 130+ keywords on Bing’s first page
- Delivered over 1.5k impressions and 18+ organic clicks with a CTR above 1.4%
- Outpaced Google for ranking speed on multiple blog pages
- Enhanced crawl efficiency using Bing Webmaster Tools and structured data
- Improved visibility in Bing’s text and image search channels
- Demonstrated Bing-specific optimization strategies rarely utilized by competitors
Responsibilities & Tools
Core Responsibilities (as an Intern):
- SEO Strategy Planning & Execution
- Keyword Research & SEO Mapping
- On-page & Technical SEO Implementation
- CMS Content Management via WordPress
- Performance Monitoring via Analytics & Webmaster Tools
Tools Used:
- Google Analytics & Search Console
- Bing Webmaster Tools
- Ahrefs Webmaster Tool
- Screaming Frog SEO Spider
- WordPress CMS
Challenges & Solutions
Challenge 1: Starting with minimal keyword rankings and traffic
✔ Solution: Created a content structure based on keyword intent, optimized metadata, and deployed internal linking to build topical authority.
Challenge 2: Bing indexing lag and limited engagement
✔ Solution: Optimized for Bing through dedicated XML sitemaps, structured data, and image enhancements—resulting in improved indexation and higher CTR.
Results
Despite being an internship project, the outcomes rivaled those of full-time SEO campaigns. The content hub saw a rapid rise in search visibility, particularly on Bing, giving Telos a multi-channel organic footprint.
Impact Highlights:
✅ 255+ keyword rankings on Google
✅ 130+ Bing keywords ranked in top 5 positions
✅ 27,000+ impressions and growing organic engagement
✅ Significant traction from image and Bing search channels
Skills Demonstrated
- On-page & Technical SEO
- Keyword Strategy Development
- WordPress Content Management
- Google & Bing Search Optimization
- Performance Tracking & Strategy Refinement
Conclusion
This internship project proved the power of focused SEO execution. As an intern at Telos Consulting Solutions, I not only contributed—but led a successful SEO campaign that delivered quantifiable growth, enhanced multi-platform visibility, and positioned Telos Consulting Solutions for sustained organic success.
